In this story
Who is Taking Shape?
Taking Shape, Australia's leading plus-size clothing retailer, has been empowering women to feel their best for 40 years. With a strong omnichannel presence and tribe of loyal customers, it has built a solid reputation for exceptional service and quality garments designed to fit all shapes and sizes.
Its commitment to outstanding customer experience sets it apart in the dynamic fashion market. To uphold this image, it needed a shipping solution that reduces manual processes and delivers the reliable service its customers expect.
By partnering with Shippit, Taking Shape has streamlined fulfilment operations, improved communication and optimised delivery reliability.
The challenge
With its ecommerce business experiencing significant growth over the last five years, Taking Shape has faced increasing pressure to meet rising expectations around delivery, speed, and transparency.
Customers wanted orders to reach their doorsteps quickly and reliably, and Taking Shape knew that one poor delivery experience had the power to deter customers from returning.
It needed to:
- Build customer trust with detailed tracking and delivery updates
- Improve operational efficiency in order processing and dispatch timeframes
- Maintain high standards with a fast and reliable delivery service
The solution:
Taking Shape implemented Shippit into its fulfilment process to elevate the customer experience and foster loyalty.
Key implementations:
- Real-time tracking and updates: Customers can see exactly where their parcel is with live arrival updates, creating a stress-free delivery experience
- Advanced reporting and insights: Feedback reports and data on delivery times, costs, and projected shipping enable better dispatch planning
- Seamless system integration: Pairing with Taking Shape's warehouse management system delivers parcels faster and more reliably
The results
Shippit has helped Taking Shape transform its delivery operations. The results speak for themselves:
- Improved delivery operations, ‘delivered-on-time’ performance (DOT%) of 98%, and an average transit time of less than two days
- Increased trust and repeat purchases through transparent live tracking
- Improvements in order processing and dispatch timeframes, allowing the team to handle higher volumes more effectively
- Better business planning with advanced reporting to predict dispatch quantities and gain insight into behaviours for strategic decision-making
"Since we have [partnered] with Shippit, we have noticed so much more efficiency when it comes to order processing and dispatch timeframes,"
- Tayla Smith, Online Fulfilment Lead at Taking Shape
What's next for Taking Shape?
As Taking Shape continues to evolve in the fashion retail space, its partnership with Shippit provides the foundation to scale operations while staying true to its core values of treating each online order like the customer is standing right in front of them.
"Since being with Shippit, we've really been able to provide [certainty] to the customer in the way that she can currently see where her order is, every stop it's making along the way, and we've had so much positive feedback saying that experience has changed the way that they order online,"
- Tayla Smith, Online Fulfilment Lead at Taking Shape.
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